Next Gen Products and Services

In tech, the only way to stay on top is to deliver game-changing breakthroughs every 3 to 5 years. Unfortunately, game-changers take at least 5 to 7 years to develop. Jump mixes empathy, design, and strategy to help tech companies create the future. We define scenarios of what the world will be, define new experiences, and prioritize investments needed to win.

Adoption Strategy

Tech has become extremely commoditized – which makes now the perfect time to pursue breakthroughs. The challenge is that being first to market with new tech means being first to fail. Jump has developed a methodology to apply adoption theory to strategy and turn technologies into businesses. We identify lead use cases, minimum viable feature sets, influential customers, and long-term solution roadmaps.

Big Data

Big data is changing operations, product development, services and marketing. To reap its benefits, companies need to capture more data, analyze the right issues, and put intelligence into new products and services. We work with companies to imagine new use cases, create new customer experiences, and develop platforms and monetization strategies that realize the full potential of big data.

Platform Strategy

Platforms create tremendous advantage. But building them is hard. Figuring out what to launch first, when and how to engage partners, and how open to be all make platform development much harder than product development. Jump partners with companies to create platform strategies that define the role of the platform, required enabling technologies and key partnerships.

Application Scouting

New technologies often require changes in behavior that make people uncomfortable. Even their creators rarely know what they’ll be most useful for. Commercialization requires figuring it out. Jump partners with companies to envision new use cases across many sectors, identify the most interesting applications, analyze their market potential and shape adoption strategies to guide long-term development strategy.



Design Strategies for Technology Adoption

Innovation is one thing; success in the marketplace, quite another. Design becomes the channel for uniting these two realities.

Interactions Magazine

Research Strategies for Future Planning

What Scenario Planning can teach us about creating value in times of both prosperity and uncertainty.


Myths of Service Innovation

Methods, approaches, and context for overcoming the myths and developing successful new services.

Jump Blog

The Prisoner’s Dilemma of the Web

Over the past two decades, the internet has gone from being perceived as a playground for credit card fraud to the homes of our social lives.


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