Samsung Reinvents Photo-Sharing for a Connected World

To highlight key benefits of each of the concepts, the team identified viable partners that could support hosted services at the appropriate cost and scale.

Samsung Galaxy Camera

Samsung needed to differentiate itself in the crowded camera market.

Samsung’s compact cameras division was facing fierce competition from both high-end digital cameras and smartphones boasting increasingly high-fidelity photography. The group sought to differentiate with a new business model and value proposition through WiFi and cellular connectivity.

Meeting both consumers’ and partners’ needs was critical.

Together with Samsung, Jump studied highly social and digitally advanced Millennials to understand their mindsets and needs around photography and sharing. The team also conducted business modeling workshops with carriers and channel partners to explore monetization opportunities. The team discovered that consumers wanted a frictionless photo-sharing experience that allows them to edit, enhance, and quickly share photos in the moment like a smartphone, but with the top-notch optics provided by a standalone camera.

Building a business that included channel partners.

The team created a strategy with a series of experience concepts that brings together traditional cameras with smartphones and the Android platform to deliver in-the-moment editing, enhancing, and sharing functionality. Jump also defined the business model, the photo sharing platform with other devices, and a technology  roadmap for future features and devices. To highlight key benefits of each of the concepts, the team identified viable partners that could support hosted services at appropriate cost and scale to meet profitability targets.

A groundbreaking new device.

Samsung launched the Samsung Galaxy Camera  in the fourth quarter of 2012, running Android’s latest Jelly Bean OS. In  a groundbreaking move, the Samsung Galaxy Camera contained its own cellular modem, and include in-the-moment photo editing features that turn it into a standalone photo studio. Based on the success of this first model, a second, WiFi-only version launched in April 2013.

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