To Grow a Hot New Payments Business, Focus on the Mundane

March 10, 2015

This post was written by Udaya Patnaik, Co-Founder of Jump. You can find him on Twitter @UdayaJump, or get in touch with him by commenting on this post. Some of the biggest announcements at Mobile World Congress 2015 are coming from Samsung, Google and PayPal, who are trying to chase Apple’s recent success in mobile

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Take a Walk Down Memory Lane: What Festivals Can Teach Us About the Power of Nostalgia

January 29, 2015

This post was written by Lenna El-Safwany, Director of Marketing at Jump Associates. Follow her on Twitter @lennalu, or connect with her directly by commenting on this post. Over the past year or so, festivals around the country have leveraged one key marketing strategy to increase attendance. When music fans bought that ever-evasive ticket to Coachella,

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Unlocking a Business Lesson for Alan Turing

January 22, 2015

This post was written by Elena McCallister, Associate at Jump Associates. Follow her on Twitter @ElenaMcC, or connect with her directly by commenting on this post If you haven’t yet seen The Imitation Game, I’ll be ruining it for you. But if you have seen the Oscar nominee, or you know your stuff when it comes

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The Wizards of Omni: How Disney and Uber Transformed Omnichannel from Fantasy into Reality

January 9, 2015

This post was written by Jay Newman, Director of Strategy here at Jump. You can find him on Twitter @Jay_Newman, or get in touch with him by commenting on this post A few years ago, a retail executive asked me to show him examples of great omnichannel retail experiences. The question he wanted answered was, who

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Building a Better Apple: What SweeTango Can Teach Us About Value Creation

January 7, 2015

This post was written by Colleen Murray, Vice President of Strategy and Head of Talent at Jump. Follow her on Twitter @colleenmurray, or get in touch with her by commenting on this post. There’s an apple taking the world by storm. And no, it’s not a personal computer. This apple—the fruit, not the company—is called the

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The Problem Can Be the Solution: Using Counterintuitive Thinking to Embrace Threats

October 2, 2014

This post was written by Catherine Smith, Strategy Consultant at Jump Associates. Connect with her by commenting on this post. While I was walking along Santa Cruz’s sand-strewn boardwalk last weekend, I noticed an interesting design on the ground: outlines of starfish, sea horses, and crabs were imprinted in the concrete walkway. These patterns would

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How Mobile App Developers are Leveraging the Power of Needfinding

September 5, 2014

This post was written by Grant Margerum, an intern at Jump Associates. You can connect with him directly by commenting on this post. As a college student fortunate enough to live and attend school in Silicon Valley, I get to see the newest tech trends come and go. It’s no surprise that one of the

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The Rise of Kardashian Brand Loyalty

September 4, 2014

This post was written by Shannon Fisher, Office Manager at Jump Associates. You can get in touch with her by commenting on this post. Kim Kardashian is Hollywood’s “It Girl,” with a fan following that makes her every move, offline and online, go viral. She’s a polarizing figure in popular culture, with huge following and

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Idea Athletes: 4 Commonalities Between Elite Athletes and Business Leaders

August 4, 2014

  This post was written by Michael Sena, a strategist here at Jump. You can find him on Twitter @somemikesena, or get in touch with him by commenting on this post.  Elite business leaders routinely face ambiguous problems that demand hybrid solutions. The question “What comes after the electric car?” doesn’t have any clear guidelines

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6 Steps for Turning Corporate Responsibility Into Bottom Line Growth

July 24, 2014

This post was written by Esther Luk, an associate here at Jump. You can get in touch with her by commenting on this post.  Whether we’re talking about a startup with 10 employees or a multinational corporation with offices all around the world, one thing is hard to deny: nearly all companies have unique resources

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