The Intellectual Role of TV Content and Why Networks Should Care

February 25, 2015

This post was written by Anna Zhi, a strategy consultant at Jump. You can find her on Twitter @azhyi, or get in touch by commenting on this post. We are in a new era of media creation and consumption. To date, The Interview has made $31 million in online and video-on-demand sales since its release right

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What the Millennial Generation Can Teach Businesses about Building a Better Customer Experience in the Era of the Consumer

October 13, 2014

This post was written by Alex Havneraas, Receptionist at Jump Associates. Connect with her directly by commenting on this post.  Do I need a new pair of shoes? Some updated clothes for my work wardrobe? Maybe a birthday gift for this weekend? As I sit at my desk in front of my computer, the online

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Designing Beautiful Businesses: What Innovation Strategists Can Learn from Dieter Rams’ 10 Principles of Good Design

October 7, 2014

   This post was written by Will Patterson, Growth and Innovation Strategist at Jump Associates. Follow him on Twitter @willrpatterson, or get in touch by commenting on this post. Hybrid thinking is deeply engrained in the way we do things at Jump. One of the main benefits of this approach is the opportunity it offers to

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Lessons from an EA: 3 Reasons Your Professional Network Is Invaluable

September 18, 2014

This post was written by Rachel Gonzalez, Executive Assistant to Udaya Patnaik at Jump Associates. Follow her on Twitter at @gonzalezrachelr, or connect with her directly by commenting on this post. As an Executive Assistant, every day I am tasked with managing schedules, coordinating agendas, and finding a solution for nearly any problem. As a

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Want to Win Millennials Over? Play the Festival Card.

September 13, 2014

This post was written by Elena McCallister, Associate at Jump Associates. Follow her on Twitter @ElenaMcC, or connect with her directly by commenting on this post. “Millennials! It’s all about millennials, I tell you!” That’s a low-hanging epiphany that companies around the world are coming around to. Even corporations grounded in decades of tradition know

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How the Marketer-in-Chief Can Promote Innovation in Government

September 11, 2014

Dear Mr. / Madame President, Investing in our government’s technological capabilities and embracing a networked organizational structure for our federal agencies should be a primary goal for your administration. Doing so will increase the effectiveness of our federal agencies, regain public support for federally funded investments, and return America to its place as an exemplar

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The Rise of Kardashian Brand Loyalty

September 4, 2014

This post was written by Shannon Fisher, Office Manager at Jump Associates. You can get in touch with her by commenting on this post. Kim Kardashian is Hollywood’s “It Girl,” with a fan following that makes her every move, offline and online, go viral. She’s a polarizing figure in popular culture, with huge following and

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3 Sets of Questions to Get Started on Needfinding Your Ideal Candidate

August 26, 2014

This post was written by Joy Liu, Director of Strategy here at Jump. You can get in touch with her directly by commenting on this post.  Needfinding provides extraordinarily powerful tools for uncovering strategic connections, and here at Jump, it’s something we use a lot. On a project to develop new businesses for a healthcare

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Seismic Scaling: Aftershocks and Confusion in Contextual Measurement

August 25, 2014

This post was written by Matthew Ford, a strategist here at Jump. You can find him on Twitter @matthewdford, or get in touch with him by commenting on this post. After the largest earthquake in 25 years shook the Bay Area yesterday, people both in the area and across the country were left puzzled trying

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3 Sets of Questions to Get Started on Needfinding Your Career

August 20, 2014

This post was written by Joy Liu, Director of Strategy here at Jump. You can get in touch with her directly by commenting on this post. Here at Jump, we regularly use the tools and methods of needfinding to understand the needs and capabilities of people and organizations, and how they can strategically work together

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