What The Girl ScoutsTaught Us About Raising Leaders

November 15, 2011

As part of the organization’s rebranding, the Girl Scouts has introduced an innovation component. In designing the program, Jump Associates developed some tips for training girls to become future leaders.

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Sometimes a Brand Isn’t Worth Saving – Here’s How To Tell

Five questions to ask before deciding whether to invest in a rebranding campaign or pull the plug.

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Revitalizing Your Business

September 6, 2011

Just because a brand is under-performing does not mean it should be reinvented. Five key questions can help you make the right decision.

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The Prisoner’s Dilemma of the Web

January 6, 2011

Over the past two decades, the internet has gone from being perceived as a playground for credit card fraud to the homes of our social lives. But to continue its strength, one fundamental problem still needs to be resolved: we still just don’t know if we can trust each other online.

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Harley-Davidson Strengthens its Rider Community.

February 10, 2010

Extending a great brand by leveraging its passionate community. Harley-Davidson has benefited from a strong brand community more than any other company in the world. But even the best in the world has room for improvement and new capabilities. Harley worked with Jump to reinvent the company’s approach to brand engagement and craft a strategy

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Reinventing the MBA: 4 Reasons to Mix Business With Design Thinking

November 10, 2009

We recently had the pleasure of hosting a conversation with Roger Martin, dean of the Rotman School of Management, while he was in town to promote his new book, The Design of Business. Jump’s Dev Patnaik moderated the talk, and today he blogged on Fast Company about Roger’s work to reinvent the MBA as we

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Innovation Starts with Empathy

September 21, 2009

Check out the latest issue of Frog's Design Mind magazine to read their enlightening take on the meaning of business after last year’s economic collapse. Inside, Jump’s founder and managing associate, Dev Patnaik, offers his thoughts on the future of business and innovation. His article, entitled "Innovation Starts with Empathy", builds on his recent book Wired to Care.

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Crafting Your Own Innovation Strategy: The Who, What, and How

August 26, 2009

A good innovation strategy takes a sizeable amount of rigorous thinking, backed up data.

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Four Opportunities to Strengthen a Brand Community

August 17, 2009

Earlier today, BrandChannel.com published a new article by our brand community expert Lara Lee. Her piece examines four often overlooked opportunities for strengthening an already vital brand community in a sometimes confusing Web 2.0 world.

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Sustainability Is a Growth Strategy

July 30, 2009

Create a culture that embraces change to tackle sustainability on your own terms.

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If you would like to speak with someone at Jump about a story or event you’re working on, contact Anna Zhi or call (650) 373-7229.


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Wired to Care

For more than a decade, we've worked closely with some of the world's most admired companies. Now, we're ready to share what we've learned about the critical connection between empathy and growth in Jump's first book Wired to Care. Read More