Take a Walk Down Memory Lane: What Festivals Can Teach Us About the Power of Nostalgia

January 29, 2015

This post was written by Lenna El-Safwany, Director of Marketing at Jump Associates. Follow her on Twitter @lennalu, or connect with her directly by commenting on this post. Over the past year or so, festivals around the country have leveraged one key marketing strategy to increase attendance. When music fans bought that ever-evasive ticket to Coachella,

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Unlocking a Business Lesson for Alan Turing

January 22, 2015

This post was written by Elena McCallister, Associate at Jump Associates. Follow her on Twitter @ElenaMcC, or connect with her directly by commenting on this post If you haven’t yet seen The Imitation Game, I’ll be ruining it for you. But if you have seen the Oscar nominee, or you know your stuff when it comes

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Want to Be a Better Manager? Just Be Human!

January 20, 2015

This post was written by Vanessa Canas, Executive Assistant to Dev Patnaik and Operations Lead at Jump Associates. You can connect with her directly by commenting on this post or following her on Twitter @miss_v83. Management advice is not hard to find. Pretty much any person who has a job can give you some sort

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What World War II, Reality Television, and Animal Behavior Theory Can Teach Us About Leadership

January 16, 2015

This post was written by Chris Kosednar, a strategy consultant here at Jump. You can reach him directly by commenting on this post. Many of our corporate leaders today served in the military or attended a military academy before heading to the business world. Although the number of CEOs who served in the military has

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The Wizards of Omni: How Disney and Uber Transformed Omnichannel from Fantasy into Reality

January 9, 2015

This post was written by Jay Newman, Director of Strategy here at Jump. You can find him on Twitter @Jay_Newman, or get in touch with him by commenting on this post A few years ago, a retail executive asked me to show him examples of great omnichannel retail experiences. The question he wanted answered was, who

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Building a Better Apple: What SweeTango Can Teach Us About Value Creation

January 7, 2015

This post was written by Colleen Murray, Vice President of Strategy and Head of Talent at Jump. Follow her on Twitter @colleenmurray, or get in touch with her by commenting on this post. There’s an apple taking the world by storm. And no, it’s not a personal computer. This apple—the fruit, not the company—is called the

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If you would like to speak with someone at Jump about a story or event you’re working on, contact Anna Zhi or call (650) 373-7229.

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EMPATHY IS GROWTH

Wired to Care

For more than a decade, we've worked closely with some of the world's most admired companies. Now, we're ready to share what we've learned about the critical connection between empathy and growth in Jump's first book Wired to Care. Read More

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