The Perils of Partial Credit

July 20, 2001

Rewarding yourself for almost hitting the mark is usually a good thing. But it can be deadly in product development.

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Familiar Places in New Spaces

June 22, 2001

Fundamental changes are occurring in the way we work. As we spend more and more time at the office, our workplace behaviors and expectations are changing to more closely mirror the rest of our lives. For companies like Metro Furniture, that connection can lead to inspiration.

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Solutions That Sell: Solving The Real Opportunity

April 22, 2001

The problem statements that designers are given often do not represent the greatest potential for their projects. Finding the right problem to solve takes additional time at the beginning of t he project process, but it produces results that are better by every metric — more innovative, more relevant to customers, and better selling. Not

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Insight Into Action: Making The Connection

March 22, 2001

In recent years, many companies have turned to non-traditional methods of market and user research.

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Build to Learn

February 22, 2001

When it’s unclear what it will take to succeed in a new market, approach your product strategy as an invitation to experiment and discover the unwritten rules.

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If you would like to speak with someone at Jump about a story or event you’re working on, contact Anna Zhi or call (650) 373-7229.


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Wired to Care

For more than a decade, we've worked closely with some of the world's most admired companies. Now, we're ready to share what we've learned about the critical connection between empathy and growth in Jump's first book Wired to Care. Read More